In the design and operation of outdoor advertising, we urgently need to solve the problem of reflection to improve the audience experience and ensure that advertising content can be presented clearly and vividly, thereby achieving better communication effects.   In this article, we will delve into how to effectively reduce the reflection problem of outdoor advertising screens and provide effective solutions for the advertising industry.     Causes of reflective problems:   Reflective problems are mainly caused by direct sunlight and the characteristics of the screen itself.   This may cause dazzling reflections on the screen surface, reduce the clarity of advertising content, and affect the audience's visual enjoyment, advertising visibility and communication effects.     Technical Solution: Transparent Coating Glass   A. Transparent Coating Glass Solution:   The reflectance of ordinary transparent glass is 8%, and glass with a transparent coating can reduce the reflectance of visible light.   CNLC single-layer transparent coated glass can reduce the reflectance to 5%.   Characteristics of Transparent Coating Glass: 1. Reduce disturbing and annoying reflections and glare. 2. Enhance clarity and visibility. 3. Improve visible light transmittance.   B. Laminated Transparent Glass Solution:   Apply a heat-dissipating layer to the outer surface of laminated tempered glass. CNLC tempered coated glass reduces the total reflectance from 8% to 1.7%.  

LED and LCD are the two leading technologies in the field of outdoor advertising screens. There are significant differences between the two in functions such as brightness, human-computer interaction, energy efficiency, and customized, which directly affect the visibility and attractiveness of advertising in outdoor environments.   This article takes an in-depth look at the impact of LED and LCD technologies on outdoor advertising effectiveness to help brands and advertisers make more informed choices about the technology that suits their needs.     A.Brightness   Choosing an LED or LCD advertising display usually requires consideration of multiple factors, among which brightness is a key parameter.   General brightness requirements are as follows: (1) Indoor display: 400~700CD/M2 (2) Semi-outdoor display: >2500CD/M2 (3) Outdoor display (facing north, facing away from the sun): >4000CD/M2 (4) Outdoor display (facing south, direct sunlight): >7000CD/M2   General indoor digital signage displays are usually 800-1200cd/m2. The range of outdoor LCD displays is usually 1,000 or 1,500 CD/M2, and 2,000~2,500 CD/M2. The brightness of outdoor LED displays can reach 8,000-10,000 CD/M2.     B. Human-computer interaction experience   In scenarios that require touch and human-computer interaction, LED displays usually do not include touch technology and have low adaptability.   LCD advertising displays can directly integrate multiple touch technologies, making them more adaptable and suitable for scenarios with complex interaction requirements.   Customers can participate through touch, providing an interactive experience. For example, you can place an order by browsing the menu board through the touch screen, extract traffic information by touching it in the transportation hub, and understand product information, inventory status, promotion information, etc. in the mall.   The diversity and flexibility of LCD advertising displays in terms of human-computer interaction experience have greatly improved user experience and brand interaction.    C. Energy efficiency comparison   LED display: LED displays are more efficient. The LED emits light by itself without the need for an additional backlight, converting more electrical energy into visible light and less energy into heat. This makes LED advertising displays more energy-efficient than LCDs at the same brightness.   Adjustable brightness: LED technology allows the brightness of the advertising screen to be adjusted as needed. In low-light conditions, the brightness can be reduced to save energy, and in situations where greater visibility is required, the brightness can be increased.   LCD display: LCD displays usually require an additional backlight system, which generates a certain amount of heat in the process, and part of the electrical energy is converted into non-visible light. These additional light sources consume more energy and are less efficient.   Fixed brightness: The brightness of LCDs is usually fixed, which means that its energy consumption may not be as flexible and adjustable as LEDs in different environments.   D. Customized features   LED advertising display: Flexible screen shape and size: LED display screens can be flexibly designed according to needs, and screens of various shapes and sizes can be manufactured.   LCD advertising display:   Fixed screen shapes and sizes: The manufacturing of LCD screens is often limited, making it difficult to achieve the same degree of flexibility as LEDs. Generally speaking, LCD screens are more commonly found in standard shapes and sizes.     E. Cost-effectiveness   LCD advertising display:   Maintenance cost: The display life of LCD is usually more than 50,000 hours, and LCD display has relatively high maintenance cost.   LED advertising display:   Maintenance costs: The lamp beads of LED displays have a long life, usually reaching 100,000 hours, which reduces the frequency of lamp bead replacement and related maintenance costs. And it can be maintained through a single LED module, making maintenance more convenient.     F. Usage environment and site:   In outdoor environments, the characteristics of the use environment and site need to be considered. If the outdoor environment is special, LED advertising displays are usually more suitable because they have better performance in terms of waterproof and dustproof, high and low temperature resistance, wind resistance and structural durability. powerful.   In indoor or close viewing scenarios, consider the audience viewing distance. LCD advertising displays usually have higher high-definition and delicate images, and have a more comfortable viewing experience. Due to the distance between lamp beads in LED advertising displays, LED modules with larger spacing appear grainy at close range, while LED modules with lower spacing usually cost more.       G. Conclusion   When choosing LED and LCD advertising displays, we recommend a comprehensive evaluation based on the following actual aspects to ensure the best performance and effect. The importance of technology selection is not only about advertising effectiveness, but also about long-term maintenance and cost-effectiveness.   Choose according to specific needs: Choose LED or LCD to meet specific needs by considering factors such as use environment, audience distance, viewing time and advertising content.   Balance cost and performance: Find a balance between initial investment and maintenance costs and performance to ensure the technology you choose fits your budget.   Pay attention to environmental adaptability: Especially in outdoor environments, pay attention to waterproof and dustproof, high and low temperature resistance, and wind resistance to ensure the reliability of the screen.

En la vida urbana moderna, a menudo podemos ver varios tipos, diferentes tamaños, colores brillantes y señalización digital colorida para exteriores. Muchos de ellos utilizan aleaciones de aluminio en lugar de estructuras de hierro tradicionales. Entonces, ¿por qué la tendencia? Aquí hay varias formas en las que es más adecuado que otras opciones.   1. Diseño ligero En comparación con otros materiales tradicionales, los productos de hierro y aluminio son mucho más ligeros. Esto significa que se puede usar menos equipo y manual para completar la instalación, y el costo de instalación también se reduce significativamente.     2. Buena resistencia a la corrosión Debido a que generalmente se usa al aire libre, existe una clara diferencia entre los dos en términos de factores ambientales. Por el contrario, los productos de aluminio tienen una fuerte resistencia a la oxidación, no se ven afectados fácilmente por el aire húmedo y tienen un fuerte rendimiento a prueba de agua; Al mismo tiempo, la tecnología de pulverización también se puede utilizar para aumentar la dureza de la superficie y mejorar la resistencia al desgaste. Por lo tanto, la vida útil es más larga en ambientes húmedos, lluviosos y otros ambientes hostiles.     3. Fácil de mantener El material de aleación de aluminio tiene buena plasticidad y estampabilidad, se puede perforar, cortar o doblar en varias formas para adaptarse a las diferentes necesidades publicitarias. Al mismo tiempo, también facilita las labores de mantenimiento diario y ahorra recursos humanos y materiales.     4. Protección y seguridad del medio ambiente La aleación de aluminio es un material no tóxico y fácil de reciclar. El hierro, por otro lado, puede ser un problema de contaminación y un peligro para la seguridad (como el óxido). La selección de productos de aluminio puede cumplir con los requisitos de protección ambiental y garantizar la seguridad de uso.     En resumen, en el campo de las máquinas de publicidad exterior, la elección del aluminio en lugar del hierro ha demostrado ser una mejor solución. No solo reduce el peso del equipo y los costos de instalación, sino que también mejora la resistencia a la corrosión y facilita el mantenimiento y la renovación, y cumple con los requisitos de la sociedad moderna para la protección de la salud y el medio ambiente.